iPhone apps and Android Apps are interesting creatures. They help us save time or waste it; they live in your pocket and some of them even make their way to your desktop, e.g. Angry Birds. Simple apps can sell for $1000 (Google: “I Am Rich App”), while an app like MelApp, that educates you as to whether or not you may have skin cancer, can sell for as little as $2. So, what if you have the idea for the next big thing for consumers, your company, or like-minded professionals?
You may be thinking of developing it for yourself. Start by investigating the start-up costs and requirements. Begin your research with the understanding that they are quite different for Android apps and Apple apps, and if you’d like to release in both environments, its double. Also know that you’ll likely be splitting the revenue 70/30 with the app store in which your application is for sale. These things are all important, but they are ancillary to the biggest consideration. Are you comfortable with developing in objective C or java within the iOS or Android framework, respectively? You’ll want to have a bit of prowess in development for both PCs and embedded devices in order to timely turn your idea into a saleable app. After all, you may not be the only one undertaking an app like yours.
You may decide to go the route of having someone develop it for you. Before you approach a company, know and be comfortable with the answers to a few questions. How would you like to share in the risks and rewards of your idea? Will you be covering the cost of development in full or in part? If in part, are you willing to share the revenue from your idea with the company that helped you develop it? Also, be prepared to share enough about your idea to gauge the company’s interest and ability to develop it for you. Once you’ve shared some basics, you may want to request a mutual non-disclosure agreement or provide one of your own to ensure that the intellectual property you’ll be sharing is protected. Most importantly, make sure you can be comfortable working with the company. To bring a well thought-out, intuitive, and usable Android or iOS app to the market, you’ll be communicating frequently and discussing complex ideas in detail. One final note, be weary of a company that will offshore any of your development. Not every place around the globe affords the same level of intellectual property protection, and after all, content is king.

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